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Cookie Privacy Policy

This Cookie Policy applies to our website at operated by APPEARANZ INC of 13856 Magnolia Ave Chino CA 91710 (“UniWigs”, “we”, “us”, or “our”) acting as the data controller. If you have any questions about this policy or our data protection practices, please contact us at [email protected].



This Cookie Policy sits in line with the California Consumer Privacy Act (“CCPA”) including its subsequent amendments from the California Privacy Rights and Enforcement Act (“CPRA”) and the EU counterpart the Privacy and Electronic Communications Directive (“PECD”). In accordance with them, we need to inform you about the cookies we use and obtain your consent when using certain types of cookies namely Functional, Performance, Analytical, and Advertising Cookies.



Cookies are small text files that are placed on your device by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.



When trying to understand cookies, it can help to know the following terminology:

· Essential or Necessary cookies. These cookies are essential or necessary to ensure that a website works properly and is secure so that you can navigate a website and use its features. Without these cookies, certain features of a website would not function, and thus you would not be able to use certain services.
· Optional cookies. These cookies are non-essential for the website to function and require your consent. When it comes to optional cookies the following distinctions are made:

○ Functional cookies sometimes called convenience cookies. These cookies allow a website to remember the options a user has made (including user IDs stored, consents given, or languages selected) and other personalization options you have selected when browsing.

○ Analysis and performance cookies, which are used to monitor and improve the function and service of a website. Those can track down problems when using a website, facilitate online surveys, record visitor numbers, and provide analytics metrics.

○ Advertising cookies or targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very irritating.

We utilize cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience.



Google Analytics

We use Google Analytics, a web analytics service provided by Google. Google Analytics also uses cookies to enable our website to analyze how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics:

· 3 bytes of the IP address of the called system of the website visitor (anonymized IP address),
· the website called up,
· the website from which the user reached the accessed page of our website (referrer),
· the subpages accessed from the website,
· the time spent on the website
· the frequency with which the website is accessed.

Google states that it will not associate your IP address with any other data held by Google. The use of this service is based on your consent.

We also use Hotjar, a web analytics service provided by Hotjar Ltd, to better understand usage patterns, and the needs of our users and to optimize our services and user experience. Hotjar uses cookies and other technologies to collect information about user behavior and user devices (in particular, a device's IP address (which is collected and stored in anonymized form), screen size, device type (unique device identifiers), browser information, geographic information (on a country-by-country basis only), preferred language for viewing our website). Hotjar stores this data in a pseudonymized user profile. Neither Hotjar nor we will use this information to identify individual users, nor will the data be merged with other data about individual users. The legal basis for the processing is your consent. 

Microsoft Clarity
We use the "Clarity" service provided by Microsoft Corporation. Clarity enables an analysis of the use of our website. This creates a log of mouse movements and clicks with the intention of deriving potential improvements for the website. The information collected is transmitted to Clarity and stored there. According to Microsoft, this information can also be used for advertising purposes. The legal basis for this processing is our legitimate interest and your consent.

Google Ads
We use Google Ads, an online advertising program forming part of Google Marketing services and provided by Google LLC. Google Ads places a cookie (“conversion cookie”) on your computer if you access our website via a Google advertisement. These cookies have limited validity, do not contain any personal data, and thus are not used for personal identification. If you visit our website and the cookie has not yet expired, we and Google can see that you have clicked on the advert to reach our website. Every Google Ads client contains a different cookie, so cookies cannot be tracked via the websites of Ads clients. The information collected using conversion cookies is used by Google to create conversion statistics for Ads clients who have opted for conversion tracking. These statistics show us the total number of users who have clicked on our adverts, and also which of our websites the relevant user subsequently visits. We do not receive any information that would enable us to personally identify you. The legal basis for the processing is your consent in conjunction with our legitimate interest. 

YouTube Videos
We have integrated videos from YouTube. The integration requires that YouTube can perceive the IP address of the user. The IP address is required in order to send the video content to the user's browser. If you click on a YouTube video on our website, your internet browser will be prompted to download a corresponding representation of the video and also place certain cookies. In this way, YouTube knows which specific sub-pages you have visited. The legal basis for the data processing is our legitimate interest and your consent.

Pixel Cookies and Tags
We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors' activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data). 

Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalized advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.

The use of this service is based on your consent and our legitimate interest. For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely and how you can exercise your rights against them, please refer to the following Privacy Policies: Facebook, Instagram, TikTok, Pinterest and YouTube (Google).



Google Analytics
You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link

You can object to the creation of user profiles, the storage of data about your use of our website by Hotjar, and the use of tracking cookies by Hotjar on other sites at any time by following this link

Microsoft Clarity
You can object to the creation of user profiles, the storage of data about your use of our website by Microsoft, and the use of tracking cookies by Microsoft on other sites at any time by following this link

Google Ads, Google Ads Remarketing, Google Conversion Tracking
If you have a Google account, you can object to personalized advertising at the following link:

If you do not wish to participate in usage-based advertising through Facebook you can object here:

If you do not wish to participate in usage-based advertising through Instagram you can change your ad settings by following these instructions: 

If you do not wish to participate in usage-based advertising through TikTok you can change your ad settings by following these instructions:

If you do not wish to participate in usage-based advertising via Pinterest, you can change your ad settings by following these instructions:  

If you do not wish to participate in usage-based advertising through YouTube you can change your ad settings by following these instructions:  

If you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioral advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only)



When you first visit our website, you will be asked to give your consent to cookies being stored on your device. You can accept all cookies or adjust your cookie settings to store only some of the above categories of cookies on your device. You can also refuse all cookies, except for necessary cookies, which are cookies that are required for the proper functioning of the website. 

You should be aware that if you disable/reject certain cookies, we will not be able to provide you with the best possible user experience on our website, as there may be services and features that you will not be able to use if cookies are required for us to remember the choices you have made.

You can revoke your consent or change your cookie settings at any time.



You can set your web browser to disable cookies. Please note that most browsers offer different ways to protect your privacy. If you do not activate or deactivate certain cookies via the browser settings, it is possible that certain functionalities will not be available to you as expected.

You can configure the use of cookies in your browser settings by following the relevant link Google ChromeMozilla FirefoxMicrosoft Edge, Opera, or Safari at any time or deactivate them completely.

Please note that if you disable cookies in this way, you will not be able to set new cookies. However, it will not prevent previously set cookies from continuing to work on your device until you clear all cookies in your browser settings.



We may update this Cookie Policy from time to time. If we make changes to this Cookie Policy, we will revise the effective date. This Cookie Policy was last updated on Friday, March 10th, 2024.



If you feel that the above is not sufficient or if you have any queries as regards the collection, processing or use of your information we are looking forward to hearing from you. We will make every effort to reply as soon as possible and take into consideration any suggestions from your end.

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